Scrippts Aviation :Corporate Identity & Website Design mmercia ommercia o a

For years the name Scripps has represented the best of the best in medical facilities, news publications and television networks. Mark was excited when given the opportunity to create an identity for Scripps latest venture, private aviation.

He began by researching the corporate IDs and website of all of the competition. The goal was to create a logo and website that stood out from the crowd while representing the quality the Scripps name has always been associated with. 

Scripps first airplane was not the biggest, nor the best. Mark's began by compositing photos of the plane in their best light without representing them as something they were not. All skies were replaced and images were given a "Golden Hour" look.

Mark also wanted any potential client to understand exactly what they were getting. Therefore he suggested and 360 degree tour of the plane, a technology that has been used for years in the housing and hotel industry, but never in aviation. This gave the client a chance to see the plane exactly as it would be when it arrived, right down to the quality of the wood grains and leathers. 


Also incorporated into the features of the site was the flight portal, which allowed clients to review detailed information of their flights, add any special requests, as well as full concierge services page.


The final results, a quality plane with extraordinary services.